BRANDING PROJECTS

Project Type:

BRANDING 

The logo design process begins with gaining an understanding of the company’s brand identity, values, and the target audience it aims to engage.

This initial phase involves detailed research and potentially some brainstorming sessions to generate creative concepts that resonate with the core message the company wishes to convey.

Then, draft sketches evolve into digital formats, incorporating color schemes, typography, and graphical elements that align with the desired brand image.

The iterative design phase allows for feedback, making adjustments to refine the logo until it perfectly encapsulates the brand’s essence.

Finally, the logo is optimised for various platforms – from the company’s website to social media profiles and marketing materials – ensuring consistency and strong visual impact across all channels.

This process results in a logo that not only stands out but also fosters instant brand recognition and establishes a connection with the target audience.