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Marketing advice, minus the waffle

Practical, no-nonsense thinking on web, brand, search and social for small businesses. Written by the people who do the work.

Hand holding a smartphone showing a map route Featured
SEOJun 2026 · 6 min read

Local SEO in 2026: how small businesses can win the map pack

Google's local results are where small businesses win or lose. Here's exactly what to focus on this year, from your Business Profile to reviews and local content, without wasting time on things that don't move the needle.

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Hand holding a smartphone showing a map route
SEO6 min read

Local SEO in 2026: how small businesses can win the map pack

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Laptop showing a website dashboard on a bright desk
Web Design4 min read

Five signs your website is quietly costing you customers

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Designer drawing a logo on a tablet with a stylus
Branding5 min read

A logo is not a brand, and why that matters for your bottom line

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Laptop screen showing performance analytics charts
Paid Ads7 min read

How much should a small business actually spend on Google Ads?

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Smartphone showing social media apps beside a coffee
Social5 min read

Posting less but better: a calmer social media strategy

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Photographer taking a picture with a DSLR camera outdoors
Photo & Video4 min read

Why original photography beats stock every single time

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